Over the last half century, college textbooks on management have taught the importance of valuing the human assets of a business and how to manage those assets appropriately.  And yet, we look around and rarely see it practiced. In Activate Human Capital, Morrison outlines the eight People-Focused Principles of Management in terms of the values that motivate people to want to do the work given to them, and more than that, actually initiate their work because they see how it contributes to the business purpose. He introduces each principle, links it to components of human fulfillment, and then through research, personal experience and shared stories, explains how to activate each one and what it should look like in the workplace.

Similar in form to Covey's Seven Habits of Highly Effective People, Morrison uses Activate Human Capital to explain the eight principles to enhance all business relationships, improving efficiency, productivity, and profitability.

The People-Focused Principles of Management:

1. Give people a purpose   
2. Communicate widely 

3. Accommodate/manage change 

4. Create a culture of worth 

5. Create a culture of hope 

6. Reward performance 

7. Create a vision of participation in determining the future of the company 

8. Express gratitude 

Activate Human Capital was born when Richard Morrison, founder and author, grew tired of hearing stories of friends and family suffering in the workplace from underutilization of talents, little recognition or poor management. Richard developed eight PROVEN People-Focused Principles of Management to enhance business relationships from top to bottom, improving efficiency, productivity, and profitability of work.

Activate Human Capital is a call to recognize employees as people first. Employees who feel valued by the organization will make themselves more valuable to workplace.

Activate Human Capital Objectives:

1.  Prompt managers to look in the mirror and ask "are you doing what is most effective for motivating your employees?" 

2. Start a conversation by inspiring leaders and managers to learn and implement the Eight Principles to manage people, not positions. 

Activate Human Capital produces a different kind of thinking in the approach to management. It shifts perspectives of managers from seeing their employees as merely subordinates to human capital capable of initiating their own contributions to profitability; thus they deserve time and attention. Ultimately, it is the change in attitude and behavior we seek.